Data Mining as a Competitive Business Intelligence Tool
Number of pages:
7
ABSTRACT:
This is a 7 page paper discussing data mining. The increasingly competitive markets have resulted in the development of more sophisticated business intelligence tools which can be applied to data warehouses. Data mining tools have been developed to not only give businesses the advantage of analyzing past and present data within their organizations but also allow future trends and analysis of customer behavior among other significant factors which give businesses an increase in focus in customer relations and marketing in a more efficient and non-redundant manner. Included in the paper is a 1 page outline, description of the leading data mining tools and an example of a business (PNC Bank Corp.) who purchased a data mining tool (Unica’s Model 1) in order to give them a competitive advantage in regards to marketing and expanding their customer satisfaction base.
Bibliography lists 6 sources.
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File: D0_TJdatam1.rtf
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